• How Delaney used affiliate marketing to double his revenue each year leading up to his exit.
• A breakdown of the two types of affiliate contracts and why Delaney prefers one over the other.
• The definition of “optionality” and why you want it.
• Why getting “too romantic” about your company can undermine your negotiating leverage.
• The one thing you absolutely must ensure if you’re going to take any of your sale proceeds in stock of the acquiring company.
• What “EBITDA arbitrage” is and how to use it in your negotiation to sell.
• What a put vs. call option is and how to use it to drive a fair deal for yourself.

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Find out how you score on the eight factors that drive your company’s value by completing the Sellability questionnaire:

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